Coffee truly opens up and tastes its best about 7 - 8 days after roast. When it comes time to brew, choose however feels comfortable and most enjoyable to you! Coffee is a personal ritual -- be true to yourself because there's no wrong way to brew coffee. Keep in mind that as hot brewed coffee cools... that's when the sweetness (or unique flavors) is going to pop right out at ya! -- flavors better the closer something is to room or our body temp. Try to sip and savor to get the full flavor profile from each cup.